Every time I boot this blogger up it makes me feel like I am getting ready to go on stage at the Birkenhead working mens club to do a bit of stand up - not that I am likening you guys to Birkenhead working men, and not that there is anything wrong with Birkenhead working men! anyway......................
Business is good and sales are up, however we need to do more. Our planning is underway and I am as usual hogging the strategy bit. I am pretty sure that nearly all of my best Blackcircles.com marketing and sales ideas have been either 'borrowed' or 'learnt' from customer feedback; perhaps as much as 80% of what we do is because we listen - a) because we care and b) because we realise we have limited brain power and budgets and customer feedback is educated by experience and it is free!So. I wanted to use this new inter-web-blog platform to reach out to customers, friends and colleagues and ask 2 very simple questions;
1) In your opinion what do we need to do to reach a wider audience and sell more tyres?
2) What do you think the future should hold for Blackcircles.com?
You know my email by now, mikew@blackcircles.co.uk. All feedback and thoughts are welcome and I promise to buy you a beer, wine, coffee (or all 3) if I see you to say thank you - deals on tyres & servicing are a given!
All the best
Mike
1 comments:
Hi Mike,
Although important, I'd say that buying tyres is way down on the list of priorities for most people who only buy them when they get a puncture.
So, apart from putting nails on the roads or slashing tyres (joke) how do you get people to thin...k about tyres & Blackcircles more often?
How about Blackcircles.com branded birthday cards & gift vouchers? Could also be a good Christmas present/Father's Day gift 'for the man who has everything he needs'.
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