Blackcircles.com has again demonstrated its commitment to giving customers expert tyre advice with the announcement of a new partnership with Autocar Magazine to offer video reviews of the leading brands.
Available exclusively to Blackcircles.com, the online video reviews will enable motorists to see tests of the leading tyre brands including Continental, Goodyear, Michelin, Bridgestone and Pirelli.
The deal with Autocar Magazine puts the leading tyre brands through a series of impartial tests covering wet and dry braking and wet and dry handling.
Motorists are able to access the exclusive video reviews by visiting www.blackcircles.com/tyres
Mike Welch, Managing Director of Blackcircles.com, said: “Autocar is the world’s original car magazine and we are delighted to be partnering with them to bring our customers a series of impartial tests that will help them make the right choice and the safe choice for their motoring needs.
“Blackcircles.com has always been about giving customers a high quality experience that enables them to purchase their choice of tyre easily and at low cost.
“The introduction of online video tyre tests, in partnership with Autocar Magazine, is another demonstration of our commitment to enhancing this experience. If after viewing the tests a customer still has questions then we have a great team of experts who are already providing answers and offering advice to hundreds of motorists every day.”
Mike added: “Customers will be to access the video reviews in the confidence that we are a non-biased retailer which we see as one of our greatest strengths.”
Notes to editors
Blackcircles.com was launched in 2001 as a revolutionary new way of buying tyres. Through either the company website or call centre service, customers can choose the type of tyres they want and have them fitted at their local independent garage at a time which is convenient to them. The group now offers extensive mobile tyre fitting services making the process even more convenient for the customer.
Blackcircles.com is a nationwide tyre retailer that can save customers an average of 40% on their normal purchase of tyres.
Managing Director Mike Welch left school aged 16 to become a tyre fitter in Liverpool. He went on to launch his first tyre business while still in his teens before being head hunted by Kwik-Fit as New Business and e-Commerce Development Manager. He left Kwik-Fit in 2001 to launch Blackcircles.com.
The Chairman of Blackcircles.com is Graeme Bissett, former Group Finance Director of Kwik-Fit.