3 intrepid employees (Marc, Aaron and Paul) set off for the Autosport and PistonHeads Show, Birmingham NEC on Thursday 10th Jan, after nearly 6 hours of driving, we finally made our destination. The stand was assembled in a couple of hours and if I do not say so myself it looked rather resplendent in amongst the other stands.
Friday was the first day of the show, trader’s day; we thought this would be a bit slow as most people visiting were not going to be our target market however we were proved wrong and had a fair bit of interest generated, especially with independent garages looking to join up with the Blackcircles.com revolution.
Saturday was the first day of the public show and much to our amazement there was some 40,000 people expected to march through the exhibition centres doors on that day alone. The interest in Blackcircles.com was quite amazing, with scores of people coming to the stand with stories of how good their tyre fitting experiences were. This was a great day and very beneficial because it gave the public a chance to meet representatives of the company and the three of us the opportunity to talk to new customers about the benefits of buying tyres online. By the end of the day the three of us were physically drained.
With much regret we entered into our last day of the show, the atmosphere was more relaxed and friendlier. A steady flow of people visited the stand throughout the day and this kept us ticking over nicely, more stories of great fitting experiences and just general pats on the back all round for the concept of Blackcircles.com.
To summarize, a very beneficial few days spent mingling with the public and enhancing Blackcircles.com in the public eye.
We're offering the opportunity for visitors to the show the chance to win a set of Toyo performance tyres. Just Click Here for more details.